According to a new study by research firm Magid Associates that was commissioned by Playspan 12% of the population have purchased virtual goods in the past year.
The survey also discloses that 46% of virtual world users and 33% of iPhone users have purchased virtual goods.
The vast majority (51%) of virtual goods buyers could not recall the amount they spent on virtual goods in the previous year. Of those who could recall, 27% said they spent less than $50 while 15% said they spent over $100. The average amount spent was $30.
The survey was conducted on April 20-25, 2009 with a representative sample of the U.S population.